Publicity Basics: If No One Knows About You, No One Can Hire You

November 20, 2019 Ann Votaw

Here we are: two Mrs. Clauses and two Santas hanging out in a coffee shop before the holidays.

P.T. Barnum once said: “Without promotion, something terrible happens ... nothing!”

Here, here!

Earlier this fall, I spoke to George McTyre and Anthony Piselli, two wonderful Santas from Connecticut who produce the Santa Cast Pod Cast. We chatted about how to attract news coverage, one of many ways to spread Claus joy. You may be saying, “Oh, media coverage is not for me.” That’s fine. But if it’s an event you helped organize, wouldn’t you want your work to shine?

I broke down the parts of a press release in these two episodes:

The first episode is me calling into the podcast on my cell phone.

And the second episode is when I visited them in Milford, Conn. Anthony has high-quality sound equipment at his house. Oh, so much fun to meet up with Claus family members before our big season.

I wrote two press releases for the guys that I can share in another blog.

I have a background in journalism that has helped me in these early stages as an independent Claus (or clause). This is my third season as Mrs. C.