FOR IMMEDIATE RELEASE

NEW YORK, NEW YORK, May 15, 2020—Reno Venturi, owner of Actors Gym, in Hamden, Conn., should consider being a Santa Claus. With a healthy beard and a middle name reminiscent of everyone’s favorite reindeer, he could certainly develop his own particular brand of Santa.

And branding is important. That’s why Reno commended unique traits in his New York City Santas lecture called “Getting Ahead with a Headshot.” Not only should you pay for a good headshot, in the range of $150 to $200 that shows the catch lights in your eyes, it should highlight personality, he says. A second headshot might depict Santa off-season, in golf wear or with a bird on his shoulder, as illustrated by one of the participants who attends these Zoom session with his feathered friend.

If you send thank you cards to a casting agency after an audition, print one of these pictures on the back to make you stand out and make yourself memorable.

The next NYC Santas talk, “Meet Me at Macy’s” is Sunday May 17 at 3 PM, which happens to be a popular Santa’s birthday. Stay tuned to learn which of us is one year older while in quarantine.

Our special guest is Lonnie Cooper, an entertainment professional, who has worked with the Big Apple Circus and the Moscow Ballet. Any job you can name in showbiz, he’s done it. He is also a Macy’s Santa who has witnessed the department store’s acceptance of real beards among Christmas performers.

Lonnie will talk for a few minutes about his audition, “the look,” and favorite moments in the famous chair. Another prominent Macy’s Santa may also join in the discussion. Keep your eyes peeled for a man whose name rhymes with “blarney.” We will then open the discussion to NYC Santas and our new friends from around the country.

Please register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tJEsd-ippzgvGdFp1Yiw6BfbCTihgKl3py8z

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