FOR IMMEDIATE RELEASE

NEW YORK, NEW YORK, February 22, 2021—Virtual Santa visits will still be in demand in 2021, according to Mitch Allen, head elf at HireSanta, who was recently featured on Shark Tank.

COVID-19 may have made in-person appearances difficult, but the silver lining included being able to do a different type of storytelling through screens.

“Particularly in high volume malls, you don’t have the same intimacy as you do in virtual visits,” he said. “In virtual visits, you have all the child’s information.”

Another trend is more diversity, he told the New York City Santas during a Feb. 22, 2021 Zoom meeting.

“Some of the highlights this year include a huge increase in hiring diverse Santas,” Mitch said. That means more demand for Mrs. Clauses, Clauses of color, and Santas who know American Sign Language.

Mitch mentioned the company’s guaranteed pay commitment as well as the importance of Santas being on time.

Speaking of timeliness, NYC Santas vice president Gary Dreifus commended HireSanta for paying on time.

“You rarely hear me raving about a group,” Gary said, “but I can’t say enough good things about HireSanta.”

To watch our latest meeting and to see Jenny, the company’s “Santa Wrangler” and face behind the emails, click here.

Connect with HireSanta Santa Claus Entertainers Group on Facebook to view live State of the Season reports every other Thursday at 2 PM Central Time.

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