Posts tagged press release
What's Your Background, Santa?
Our virtual background contest was so much fun. Read on to find who won. Photo by Anthony Piselli.

Our virtual background contest was so much fun. Read on to find who won. Photo by Anthony Piselli.

FOR IMMEDIATE RELEASE

NEW YORK, NEW YORK—Backgrounds may be all the rage this holiday season as Santas explore digital options during a global pandemic that discourages crowds. We are prepared to move forward whatever the odds.

On Sunday, April 19, we of the New York City Santas, a new chapter of the International Brotherhood of Real Bearded Santas, hosted a tutorial called “Lights, Camera, Action: Technical Aspects of Online Santa Visits." [The recording of the program is linked at the end of this article.]

Ed Taylor from the Santa Claus Conservatory was our special guest and new hero. Who else would even attempt to host a six-hour World Wide Santa Summit spanning several time zones? And he’s doing it again soon.

Working with technology is an act of courage. It’s a live performance with many moving parts, as yours truly discovered Sunday when my screen did not show all of the 15 participants. And two officials of the NYC Santas had a hard time getting into the link 30-minutes before the 3 PM meeting. Some of that was part of a Mrs. Claus NYC glitch (clearing my throat) and a Zoom issue with so many people using the platform during COVID-19. A few others struggled with the passwords. Urgh! I know.

Ed showed us the secret behind his flickering lantern; you must watch the recording. He also showed various computer settings that change skin tone. Does he wear makeup? No, but other Santas may prefer the polished look. He tried on glasses as well to experiment with reflection. Can cell phone cameras work? Yes, of course.

[Click here for additional tips from Ed.]

We hope you feel encouraged. As Ed says, COVID-19 may provide new professional opportunities. You don’t have to live in Hollywood or New York anymore to audition for a part. (I myself haven’t “found” the background that speaks to me, but I will soon.)

Other helpful hints from participants included using a music stand to hold a phone steady for web-based Santa chats (thank you, Carol Baker Claus from Ohio). George McTyre, secretary of the NYC Santas, talked about lighting and also knows about wonderful free Zoom backgrounds. (Ask him about the General Hospital kitchen.) Another Santa (whom I couldn’t see because I couldn’t see anyone) puts a marker above his computer’s camera, so he always knows where to focus his eyes to prevent that “fish eye” look. Lonnie Cooper, a Santa at a big-box NYC store we all know, mentioned his predictions for the season; be prepared for anything.

Group participation tips for Santas conducting online meetings:

  • Singing “Jingle Bells” as a group on Zoom may not be the way to go. There is a lag, which you must see in our recording toward the end. It’s funny.

  • Group photos and videos in gallery view make colorful souvenirs for participants. Simply take a screen shot by hitting the print screen button at the top of your keyboard on your laptop or hitting your screenshot settings on your iPhone. Then immediately paste into an email to yourself for safekeeping. Make sure dialogue boxes and the chat feed is down, so you have a clean shot without embarrassing private conversations.

  • Encourage participants to use their full names and their cities as if they were making a name tag for themselves. It’s professional and informative. Of course, if you are working as Santa for children, you would hover your mouse over your picture and click the three dots to rename yourself as Santa. I learned this from the crew of You Sleigh Me.

  • Don’t be afraid to try contests. Why not? I think ours was successful. Gary Dreifus, VP of the NYC Santas, tabulated votes for best backgrounds through Zoom’s chat box.

Winners of the best backdrop contest were … drumroll, please … : Ed and Scott, who were tied

Honorable mention goes to: Anthony, Stephan, and Bert

The prizes were … nothing.

If you missed this discussion, no worries. Come to others and be an honorary New Yorker for this limited time:

Wednesday, April 22, 3-3:30 PM: “Visit Clement Clarke Moore’s Actual Desk, Virtually.” Debra Schmidt Bach, curator of decorative arts at the New-York Historical Society, will show us the actual desk on which Clement Clarke Moore wrote "A Visit from St. Nicholas," also known as "Twas the Night Before Christmas." Or did he? Yes, there is controversy about authorship. Our new friend Debra will tell us about the desk, the author, and whether or not he was the one who actually wrote this famous poem. Santas, bring your questions and your most groomed set of whiskers (real or honorary) for a fascinating online talk and post-session group photo. For extra credit, come prepared to recite a few lines by heart. For security reasons, please register here in advance.

Sunday, May 3, 3-4 PM, “Getting Ahead with a Headshot.” Reno Venturi of the Actors Gym will tell us all about why we need a headshot, what makes a good one, and how much we should expect to spend. For security reasons, please register here in advance. 

Sunday, May 17, 3-4 PM, “Meet Me At Macy’s.” Actor and NYC Santa Lonnie Cooper will share his favorite Macy's experiences. For security reasons, please register here in advance.

Meeting Recording of “Lights, Camera, Action: the Technical Aspects of Online Santa Visits,” April 19, 2020. Access Password: 2n@^410e

-###-

Related Article: “Let’s Stay Together While Six Feet (Or More) Apart

Publicity Basics: If No One Knows About You, No One Can Hire You
Here we are: two Mrs. Clauses and two Santas hanging out in a coffee shop before the holidays.

Here we are: two Mrs. Clauses and two Santas hanging out in a coffee shop before the holidays.

P.T. Barnum once said: “Without promotion, something terrible happens ... nothing!”

Here, here!

Earlier this fall, I spoke to George McTyre and Anthony Piselli, two wonderful Santas from Connecticut who produce the Santa Cast Pod Cast. We chatted about how to attract news coverage, one of many ways to spread Claus joy. You may be saying, “Oh, media coverage is not for me.” That’s fine. But if it’s an event you helped organize, wouldn’t you want your work to shine?

I broke down the parts of a press release in these two episodes:

The first episode is me calling into the podcast on my cell phone.

And the second episode is when I visited them in Milford, Conn. Anthony has high-quality sound equipment at his house. Oh, so much fun to meet up with Claus family members before our big season.

I wrote two press releases for the guys that I can share in another blog.

I have a background in journalism that has helped me in these early stages as an independent Claus (or clause). This is my third season as Mrs. C.

Related Article: Hear The Santa Cast Podcast, With Yours Truly

Related Article: Rejection Season Has Started, So I Eat Cookies

Related Article: “How To Gift Your Claus Clothing